Client: Frendly Gathering

Project: Frendly Gathering Music Festival

Services: Strategy, Event, Social


There is no "i" in Frends. This statement drives a gathering of music and purpose, 5 years running. Our challenge was to develop lasting and ROI focused partnerships between the Frendly Gathering Music Festival and like-minded brands.


INJECT secured all title sponsorships, managed brand partner activations, led partner media integration and social media content creation throughout the festival.

“We had a blast working with INJECT from start to finish. Their entire team truly understands our vision for the Frendly Gathering and helped us find the right partners to make our 5th year an overwhelming success. Having them onsite was also a huge support in making sure each sponsor was taken care of and had all the support they needed throughout the weekend.” 
— Jack Mitriani, Frendly Gathering Co-Founder




“INJECT was instrumental in helping us align with a purpose driven festival like the Frendly Gathering. It was a perfect setting to activate our national campaign and introduce new ice cream products.”

— Brody O’Brian, Ben & Jerry’s, Marketing Manager 

“We couldn’t be happier with our sponsorship activation at the Frendly Gathering, and we couldn’t have made it happen without INJECT’s support throughout the process. Our unique brand experience was a hit for open mic sessions & intimate jam sessions with festival headliners jamming our guitars throughout the weekend.” 

— Chris Thomas, Martin Guitars, Marketing Manager & Artists Relations

“Working with INJECT was instrumental to our successful partnership with Frendly Gathering Music Festival. Their creativity and leadership helped us partner with local artists, leaving an unforgettable stamp on our brand activation. They truly understood our goals from start to finish and we’re excited to work with them again next year.”

 — Mark Heitzinger, Fuse Marketing, Account Director Mountain Dew