INJECT partnered with Heavy Grass to produce interactive mobile assets suited for pop up retail and festival activations. These assets were designed as the foundation of field marketing for the Heavy Grass brand.
Our design process focused on celebrating the Heavy Grass brand throughout each touch point. As the loudest cannabis brand in the world, nothing fit the bill better than a classic rock van. The consumer experience was amplified with a photo booth for auto social shares, a record player, and an old school Nintendo with video games.