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Client: Skype

Project: X Games Austin Media Activation

Services: Strategy, Content, Social

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INJECT was responsible for activating Skype's media partnership with X Games through recognized athlete influencers. A social media call to action helped select lucky winners who were ultimately given a chance to Skype video chat with their favorite athletes.

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INJECT LED PRODUCTION OF THESE INTIMATE MOMENTS, ENSURING SKYPE'S PARTNERSHIP CAME TO LIFE SEAMLESSLY AND INTEGRATED ALL OF SKYPE'S PRODUCT FEATURES INTO THE CONTENT.

"Working with INJECT was instrumental to our successful partnership with Skype during X Games summer this year. Their project management and onsite skills were top notch, enabling us to execute Skype's athlete activation with ease."

— Mylinh Chau, Manager Sponsorship Activation