Client: Beats by Dre

Project: #BeHeard Campaign

Services: Campaign, Content, Social


Beats by Dre approached INJECT in need of swift solutions to align with high profile action sports athletes leading up to Winter X Games. Our focus was producing a variety of photo and video assets to support Beats current #BeHeard product and athlete driven campaign.


#BeHeard is putting your stamp on a defining moment. It's stepping up and showing the world what you're made of. INJECT procured each athlete with this in mind. Former Olympians and the best in their sport, Jamie Anderson, Gus Kenworthy and Ayumu Hirano were a perfect fit for the Beats brand.

INJECT led production from start to finish including all film and photo teams, mountain operation and athlete support. All content was rolled out via Beats social media channels complete with individual athlete stories and takeovers.



“Working with INJECT was essential to our success in aligning with the right athletes and producing assets for #BeHeard on a tight timeline. They dove head first into the campaign and made sure each step of production was both on brand and executed in a premium fashion. We look forward to teaming up with them again soon.”

— Kevin O’ Connor, Beats By Dre, Senior Marketing Director


“I had an awesome time on the Beats #BeHeard shoot! The whole crew made things fun, easy and allowed me to focus on my skiing. I hope to team up with them again soon!”

— Gus Kenworthy, Professional Skier and Olympian

“We had a blast working with the entire INJECT and Beats team. They did an excellent job in managing expectations, timelines and communication across all teams. They made things easy on our crew and we welcome them back for more fun projects like this in the future!”

— Rob Monnaville, Copper Mountain Resort, Events & Partnership Manager