2-time Olympian and 7-time X Games medalist Elena Hight was already a decorated athlete. 2014 was the perfect time to begin expanding her career off snow. Elena approached Inject looking for unique ways to optimize current brand partnerships, expand her influence in and out of snowboarding, give new life to her social media and open the door to future brand partnership opportunities.
We launched a multi layered attack to build Elena’s brand through social and digital means. We produced unique video projects in partnership with Snowboarder Magazine generating over 250K+ Likes on Instagram and 225K+ video views. We listened to Elena’s fans in real time on social while spearheading unique initiatives with GoPro, Toyota, Sprint, Volcom, Nixon and Repreve. We backed everything up with a clean new website, daily brand management and marketing support to keep the energy rocking.