CLIENT: National Basketball Players Association

PROJECT: #EverydayDad Campaign

SERVICES: Campaign, Social, Strategy


The NBPA was interested in launching a campaign to support their athletes while connecting with fans of the game leading up to Father’s Day.
Our key was maximizing campaign engagement while providing strategy to the NBPA’s social media accounts and celebrating dads everywhere.


We launched #EverydayDad. A series of heartfelt videos, photos and social media communication with some of the game’s biggest stars and even better dad’s.


Highlights OVer 6 Weeks

We showcased a humanside of athletes like Chris Paul and Chris Bosh few fans had ever seen. We launched a YouTube channel to host all content, built an advertising strategy and spearheaded athlete integration with
the NBPA. 

Agency Partner: Kworq