Client: Skype

Project: Skype | Airstream Mobile Tour

Services: Strategy, Campaign, Event, Social


On the road promoting "Frendship" and inclusivity through the power of Skype. INJECT connected Skype with key opinion leaders to create purpose driven content and experience that introduced Skype's new product features to 18-34 year olds around the world.


We transformed a classic Airstream trailer into a Skype powered hub for positive connections and conversation.



"The Skype Frendship Tour was a major highlight of the year. Seeing our product in action with key opinion leaders in such an intimate environment was a perfect representation of how we keep the world talking"

— Maruschka Loubser, Skype Senior Global Marketing Manager


"Hanging inside the Skype Frendship was truly magical. It was so cool to meet some of my fans in a unique way and learn what inspires them to chase their dreams."

—Jamie Anderson, Olympic Gold Medalist


"Our Skype powered Frendship sessions were a highlight of our year. It was such a special way to give back to our fans in an intimate setting."